The surfing and retail communities are mourning the passing of Ron DiMenna, the founder of Ron Jon Surf Shop, who died on September 6, 2025, at the age of 88. His death, confirmed by the company on September 7, 2025, leaves a significant void in both the surfing world and the retail industry. His entrepreneurial spirit and passion for the sport helped shape surf culture and lifestyle for generations.
Michael Patrick Reiter, 24, of Yuma, Arizona, Tragically Passes Away
What Happened
Ron DiMenna’s journey began in 1959, when he sold surfboards directly from his car in New Jersey. Over the years, his dedication and love for surfing led him to establish Ron Jon Surf Shop, which grew to become one of the most recognized and respected surf retail brands in the United States. The brand expanded along the East Coast, with flagship stores in Florida, including Cocoa Beach, becoming hubs for surfing enthusiasts from around the world.
Who Was Ron DiMenna?
A pioneer of surf culture and a visionary in retail, Ron DiMenna is remembered not only for his business success but also for his heartfelt contributions to the surfing community. His passion for the sport, combined with an entrepreneurial mindset, allowed him to build a lasting legacy through the Ron Jon Surf Shop. He was admired for his generosity, warmth, and the encouragement he offered others to chase their passions.
Background and Timeline
Under Ron DiMenna’s leadership, Ron Jon Surf Shop grew beyond selling surfboards to offer apparel, accessories, and beach lifestyle products. His unique ability to blend passion with innovation transformed the business into a cultural icon of surf life. The brand’s success has influenced countless entrepreneurs and inspired surfers to embrace the sport and lifestyle that DiMenna passionately championed throughout his life.
Public and Social Media Reaction
Tributes have poured in from all corners of the surfing world and beyond. Fans, employees, and fellow surfers have shared their memories and heartfelt praise for DiMenna, celebrating him as a beloved figure whose influence extended far beyond business. His authenticity, generosity, and commitment to surfing will continue to inspire future generations of surfers and entrepreneurs alike.
Official Statement and What Happens Next
Mitchell Goodwin, President of Ron Jon Surf Shop, expressed deep sorrow over DiMenna’s passing and affirmed that his legacy would live on through the brand for years to come. The family has requested privacy during this difficult time, but the impact of DiMenna’s vision and leadership will remain an enduring part of surf culture and retail history.
Closing Line
This story will be updated with more details as they become available. Ron DiMenna’s legacy of passion, innovation, and community spirit will continue to inspire surfers and entrepreneurs around the world.